Chelsea Building Society is now offering its customers the option to apply for and manage their mortgage online.
The lender is making full use of the internet in response to a poll of its clients in which almost half (45 per cent) of respondents said they would prefer to apply electronically for their next home loan .
Delivery manager Debbie Hill explained that the firm has been working hard to provide online mortgages for its customers to meet demand.
“Although we are aware of other lenders who have pulled out of the market we are developing and putting ourselves into that space and investing in the infrastructure of our online provision,” she said.
“We have listened to our customers and are delivering for them.”
Two-thirds (67 per cent) of current online mortgage customers believe it to be convenient, while 50 per cent said it was quick.
The move comes less than a month after Chelsea Building Society announced it would be lowering its mortgage rates .