Britons who are on the lookout for a new mortgage deal in the current economic climate tend to be adopting a more practical approach to finding a new home.
This is according to chartered psychologist Dr Jane McCartney, who said individuals are increasingly being ruled by their heads, as opposed to their hearts, which is a sign of the tough times many people are facing.
Dr McCartney went on to note the stereotype of women being emotionally led has been vanquishe due to financial constraints, as a rising number realise the monetary benefits of moving up the property ladder .
Her comments were made after research from Clydesdale and Yorkshire banks revealed 70 per cent of people believe they lead with their head and not their heart when it comes to purchasing a new home.
“We need to think about the fact that property could be a long-term commitment, we are talking about years and years. So we have got to get it right in the first place,” Dr McCartney added.